Thursday, May 23, 2024

Prof. Ajay Kohli

Professor of Marketing
Georgia Tech’s Scheller College of Business


The Guru for the 14th GuruSpeak, Prof. Ajay Kohli, is Professor of Marketing, Georgia Tech’s Scheller College of Business, who received the IIMC Distinguished Alumnus Award in 2017.

Prof. Kohli is a former Editor‐in‐Chief of the Journal of Marketing, the premier broad‐based academic journal in Marketing. He is currently Associate Editor Journal of Marketing, Associate Editor Journal of Marketing Research and Senior Editor International Journal of Research in Marketing.

Prof. Kohli is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century.

Prof. Kohli is the first two‐time recipient of the Sheth Foundation/Journal of Marketing award for an article with the highest long‐term impact. He is also a recipient of the Alpha Kappa Psi award (MSI/Paul Root award) for his article in the Journal of Marketing, the ISBM‐David T. Wilson Sheth Foundation Award for Long Term Impact in B2B Marketing and the Sheth award for his article in the Journal of the Academy of Marketing Science. He received the 2017 AMA/McGraw‐Hill/Irwin
award, widely considered to be the highest career award in Marketing. He received the Paul D. Converse award (termed “Marketing Hall of Fame” by Fortune) in 2016.

Prof. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at IMD Switzerland,
BI Norwegian Business School, HSN Norway, University
of Muenster Germany, Singapore Management University, SDA Bocconi Italy, and WHU Germany. He has taught at the undergraduate, MBA, EMBA, and PhD levels.

Prof. Kohli served as the founding Associate Dean and Director of the doctoral program in Business at Emory University. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America.

Dr. Kohli worked in industry for over six years in sales & distribution management, and in marketing strategy
consulting. His last employer was the Monitor Company where he served as Group Leader. He has also consulted with several companies including 3M, Accenture, Andersen, Coca‐Cola, Dow Chemical, Eastman Kodak, IBM, Shell, The Forum Corporation, Halliburton, Texas Instruments, and The World Bank.