Saturday, 19th August 2023
Time: 9:30 am – 5 pm
ITC Sonar, Kolkata
09:00 - 09.30 Registration
09.30 - 10.00 Inauguration of the workshop
10.00 - 11.30 Building Strong Brands – a Framework and Road Map
Identifying core requirements of a Brand and strengthening them
11.30 - 11.45 Break for Tea
11.45 - 13.15 Disrupting Markets through Brand Building
How under-resourced brands have successfully challenged market leaders
13.15 - 14.00 Break for lunch
14.00 - 15.30 Building Brand Loyalty through creating Brand Love
Multiple ways in which Brand Love can be created
15.30 - 15.45 Break for coffee
15.45 - 16.30 Q & A session
16.30 - 17.00 Valedictory session
- How to successfully challenge market-leaders based on experience of emerging market multinationals and “digital first” brands in the US
- Identifying Important ingredients of a Strong Brand with a view to strengthening them
- How to Increase the Lifetime value of your Customers with real-world examples and cases
- First-hand Experience sharing with Guru
Gurus of Guruspeak
Guru's video message!
Prof Mohanbir Sawhney2009
Prof A Parasuraman2008
Prof Nirmalya Kumar2007
Prof Sanjay Dhar2006
Prof Suresh Sundaresan & Prof BB Chakrabarti2005
Prof Jagdish Seth2004
Past GuruSpeak Video
Here is a video from GuruSpeak 2018.
The Quest for Customer Centricity
Prof Ajay Kohli
Professor of Marketing
Georgia Tech’s Scheller College of Business
The IIM Calcutta Alumni Association, comprising stellar alumni of India’s first IIM, is a not -for-profit organization. Our Objectives are: To act as a vehicle for improvement of the brand equity of IIMC; To enhance the practice of scientific management in our environment; To engage in meaningful societal activities which contribute to the development of human resources; and to live as a global community with shared values, objectives and purpose .
If you are an IIMC alumnus but still not a member of IIMCAA, please contact your local chapter.
GuruSpeak is IIM Calcutta Alumni Association’s signature annual endeavour - a unique day long advanced knowledge workshop with a contemporary GlobalGuru - which has had an incredibly successful run of 14 years since 2004. Some of the world’s most revered management Gurus and thought leaders have shared their insights on this platform. GuruSpeak today is widely acknowledged as India’s most significant annual workshop in the management knowledge space.
GuruSpeak is attended by over 200 high–profile delegates, including several CXOs, some even coming in from other cities to participate. This year GuruSpeak is being held in Kolkata.
Please Contact GuruSpeak Convener: Mr. Devasis Gupta (email@example.com)