Monday, June 24, 2024

Saturday, 19th August 2023

ITC Sonar, Kolkata

Venue

Time: 9:30 am 5 pm
Day: Saturday
ITC Sonar, Kolkata

Workshop outcomes

  • How to successfully challenge market-leaders based on experience of emerging market multinationals and “digital first” brands in the US
  • Identifying Important ingredients of a Strong Brand with a view to strengthening them
  • How to Increase the Lifetime value of your Customers with real-world examples and cases
  • First-hand Experience sharing with Guru

Guru 2023

Prof Rajeev Batra

S.S. Kresge Professor of Marketing | Ross School of Business | University of Michigan
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, where he has taught courses on Strategic Brand Management, Advertising Management, Database Marketing, International Marketing, Marketing Research, and Sales Promotion. Professor Batra has been at Michigan Ross since 1989. He was previously on the faculty of the Columbia University Business School in New York.
His research interests cover the creation and management of brand equity, including topics such as brand love and brand coolness; the improvement of marketing communications productivity; emotional advertising; global branding, marketing in emerging economies, and Asian consumer behavior. He has published over 70 articles on these topics in leading academic journals or books, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and others. He is also the co-author or co-editor of 9 books, including “The New Emerging Market Multinationals” (McGraw-Hill, 2012), which was selected as the “Best Business Book of 2012” in the Strategy area, by Strategy + Business magazine.

Gurus of Guruspeak

Guru's video message!

Prof Ajay Kholi

2017-18

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Prof Arvind Rangaswamy

2016-17

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Prof Suresh Ramanathan

2015-16

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Prof Amitava Chattopadhyay

2014-15

read more

Prof Venkatesh Shankar

2013-14

read more

Prof Venkat Venkatraman

2012-13

read more

Prof Venkat Ramaswami

2011

Prof Dipak C Jain

2010

Prof Mohanbir Sawhney

2009

Prof A Parasuraman

2008

Prof Nirmalya Kumar

2007

Prof Sanjay Dhar

2006

Prof Suresh Sundaresan & Prof BB Chakrabarti

2005

Prof Jagdish Seth

2004

Past GuruSpeak Video

Here is a video from GuruSpeak 2018.

The Quest for Customer Centricity

Prof Ajay Kohli
Professor of Marketing
Georgia Tech’s Scheller College of Business

The IIM Calcutta Alumni Association, comprising stellar alumni of India’s first IIM, is a not -for-profit organization. Our Objectives are: To act as a vehicle for improvement of the brand equity of IIMC; To enhance the practice of scientific management in our environment; To engage in meaningful societal activities which contribute to the development of human resources; and to live as a global community with shared values, objectives and purpose .

If you are an IIMC alumnus but still not a member of IIMCAA, please contact your local chapter.

GuruSpeak is IIM Calcutta Alumni Association’s signature annual endeavour - a unique day long advanced knowledge workshop with a contemporary GlobalGuru - which has had an incredibly successful run of 14 years since 2004. Some of the world’s most revered management Gurus and thought leaders have shared their insights on this platform. GuruSpeak today is widely acknowledged as India’s most significant annual workshop in the management knowledge space.

GuruSpeak is attended by over 200 high–profile delegates, including several CXOs, some even coming in from other cities to participate. This year GuruSpeak is being held in Kolkata.

Past Sponsors

SponsorshipOpportunities

Please Contact GuruSpeak Convener: Mr. Devasis Gupta (debugupta@gmail.com)