Monday, June 24, 2024

Prof. Amitava Chattopadhyay

GlaxoSmithKline Chaired Professor of Corporate Innovation
Professor of Marketing at INSEAD


Amitava Chattopadhyay is The GlaxoSmithKline Chaired Professor of Corporate Innovation. Professor of Marketing at INSEAD. Prior to joining INSEAD, he has been a faculty member at The University of British Columbia, Canada and McGill University, Canada. He is also P.G.D.M. Indian Institute of Management, Ahmedabad, India, 1981 Marketing and Ph.D. Graduate School of Business, University of Florida, 1988, Marketing.

Professor Chattopadhyay is an expert on branding. He is the author of the award winning book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, published by McGraw-Hill in 2012. He has published over 60 technical articles which have appeared in leading international journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes and Long Range Planning. He is on the editorial review boards of the Journal of Consumer Research and the Joumal of the Academy of Marketing Science. He is Associate Editor at the Journal of Consumer Psychology and Area Ed tor at the International Journal of Research in Madtetine. He has been a member of the Board of the Association for Consumer Research. For his research, he has been the recipient of several awards. including the Robert Ferber Award. He is a Fellow of the Institute on Asian Consumer Insights and the Ernst and Young Institute for Emerging Market Studies.
Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has taught in executive programs in Asia, Europe, The Americas, Africa and Australia. He is on the board of directors/advisory boards of several companies and a consultant to multinational firms.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.