Saturday, July 13, 2024

Prof. Arvind Rangaswamy

Anchel Professor of Marketing
The Smeal College at Penn State


Ph.D., Marketing, Northwestern University, 1985
PGDM (MBA), Indian Institute of Management Calcutta, 1979
Bachelor of Technology, Indian Institute of Technology, Madras, 1976

Prof. Rangaswamy is currently the Anchel Professor of Marketing at The Smeal College at Penn State. He was the Senior Associate Dean for Research and Faculty from 2009-12. He has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University.

His research is focused on developing concepts, methods and models to improve the efficiency and effectiveness of marketing using information technology, an area in which he is internationally recognized. His recent research covers such topics as marketing modelling, online customer behavior, networked markets, and Internet business models.

He is a Fellow of the IC2 Institute, was an IBM Faculty Partner (2000-2001), and is the Chair of the e-Business Section of The Institute for Operations Research and the Management Sciences (INFORMS). He is also the Research Director of the e-Business Research Center at Penn State, and the Program Director for Electronic Markets and Marketing Information Systems and a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) at Penn State. He is a Principal and co-founder of DecisionPro Inc. (

He has published numerous acclaimed articles on marketing analytics and online marketing. His articles have appeared in leading journals such as, Marketing Science, JMR, Management Science,
Journal of Marketing and International Journal of Research in Marketing. He co-authored a successful book titled ‘Marketing Engineering’, which has subsequently spawned several related books.

Prof. Rangaswamy has also consulted for several companies in the areas of marketing, marketing analytics, and e-Business. His recent consulting engagements have been at companies such as Abbott Labs, J.D. Power Associates, DuPont, IBM Global Services , AT&T Wireless, Bristol-Myers Squibb, Cigna (Intracorp), Pfizer, Xerox, TVS (India), and Unisys. He serves on the advisory boards of M-Factor and Segmedica.

His academic honors include Government of India Scholar Award (1970), Robert B. Clarke Outstanding Educator Award (2013), Thinkers50 India (2013), and he is a two-time recipient of The Jan-Benedict E.M. Steenkamp award for Long-Term Impact given by International Journal of Research in Marketing.
More detailed information about his background is available at