Prasad A. Naik

Professor of Marketing
Graduate School of Management
University of California Davis

Research Expertise: Marketing and advertising strategy, integrated marketing communications, and dynamic market response models, including preparing for product harm crisis.

Professor Prasad Naik develops new models and methods to improve the practice of marketing. He has published over 40 articles in prestigious journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of the American Statistical AssociationJournal of the Royal Statistical SocietyJournal of Econometrics etc. He serves on the editorial boards of Marketing ScienceJournal of Marketing ResearchThe International Journal of Research in MarketingQuantitative Marketing and Economics among others.

Naik is a recipient of the UC Davis Chancellor’s Fellowship, a Frank Bass Award,  The Journal of Interactive Marketing  Best Paper Award and an Academy of Marketing Science Doctoral Dissertation Award. He has been honored as a American Marketing Association Consortium Faculty and Professor of the Year at UC Davis for outstanding teaching. He has presented over 50 seminars at prestigious institutions such as IBM, MIT, Harvard, Yale, Columbia, Cornell, Dartmouth, Chicago, Berkeley, Rice and Darden, as well as at global conferences in Australia, Belgium, China, Canada, France, Germany, India, New Zealand, the Netherlands, Portugal, Spain and Singapore.

Prior to doctoral studies, Naik worked for several years with Dorr-Oliver and GlaxoSmithKline, where he acquired invaluable experience in sales, distribution and brand management. Naik holds a Ph.D. from the University of Florida, an MBA from the Indian Institute of Management, Calcutta and a B.S. in Chemical Engineering from the University of Bombay.