Thursday, May 23, 2024


Coleman Chair Professor in Marketing

Director of Research, Center for Retailing Studies at Mays School of Business at Texas A & M University

B.Tech – IIT, Kharagpur (1984)
MBA – IIM, Calcutta (1986)
Ph.D. – Kellogg School of Management (1995)


Dr. Shankar’s areas of specialization include Digital Business, Marketing Strategy, Innovation, Retailing, International Marketing, Pricing, Branding, and Mobile Marketing. Shankar has corporate experience in the areas of marketing and international business development in diverse countries.

He has been recognized as one of the Top 10 experts on innovation management worldwide. He is a winner of the 2013-2014 Retailing Lifetime Achievement Award, the 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy Research, 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, the 2000 Don Lehmann Award for the Best Dissertation-based Article in an AMA journal, and the Sheth Award for the best paper in the Journal of Academy of Marketing Science. Shankar has won awards from such sources as the American Marketing Association (AMA) and the Marketing Science Institute (MSI).

He has published in academic journals such as theJournal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times. The Shankar-Spiegel Award from the Direct Marketing Educational Foundation is named in his honor. He is ex-President of the Marketing Strategy SIG, AMA and serves on the Chief Marketing Officers (CMO) council and Business-to-Business (B2B) Leadership Board. He was a Faculty Fellow of the 1999, 2000, 2003, 2004, 2005, 2007, 2008, 2009, 2010, 2012, and 2013 Doctoral Consortia, and the 2001 e-Commerce Consortium of the AMA. He is Editor Emeritus of the Journal of Interactive Marketing and is an Academic Trustee of the MSI. He is also an ex-associate editor of Management Science and is on the editorial boards of Journal of Marketing, Journal of Marketing Research, Marketing Science, the International Journal of Research in Marketing, and Journal of Retailing. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Competitive Marketing Strategy, and International Marketing. He was a visiting scholar at the Sloan School of Management, MIT. He has also been a visiting faculty at INSEAD, Singapore Management University, SDA Bocconi, the Chinese European International Business School at Shanghai, and the Indian School of Business.