Monday, June 24, 2024

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Prasad A. Naik

Professor of Marketing
Graduate School of Management
University of California Davis

Research Expertise: Marketing and advertising strategy, integrated marketing communications, and dynamic market response models, including preparing for product harm crisis.

Professor Prasad Naik develops new models and methods to improve the practice of marketing. He has published over 40 articles in prestigious journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of the American Statistical AssociationJournal of the Royal Statistical SocietyJournal of Econometrics etc. He serves on the editorial boards of Marketing ScienceJournal of Marketing ResearchThe International Journal of Research in MarketingQuantitative Marketing and Economics among others.

PLATFORM MARKETING

Decoding 2 Sided Marketing Models

Prasad A. Naik

Professor of Marketing
Graduate School of Management
University of California Davis

Prof Rajeev Batra

S.S. Kresge Professor of Marketing | Ross School of Business | University of Michigan
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, where he has taught courses on Strategic Brand Management, Advertising Management, Database Marketing, International Marketing, Marketing Research, and Sales Promotion. Professor Batra has been at Michigan Ross since 1989. He was previously on the faculty of the Columbia University Business School in New York.
His research interests cover the creation and management of brand equity, including topics such as brand love and brand coolness; the improvement of marketing communications productivity; emotional advertising; global branding, marketing in emerging economies, and Asian consumer behavior. He has published over 70 articles on these topics in leading academic journals or books, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and others. He is also the co-author or co-editor of 9 books, including “The New Emerging Market Multinationals” (McGraw-Hill, 2012), which was selected as the “Best Business Book of 2012” in the Strategy area, by Strategy + Business magazine.